Go live and sell on stream: a starter playbook

Your audience already trusts you. Live shopping turns that trust into sales in real time — no link in bio, no "DM to order." Here's how to run a live that actually converts.

Set up in minutes

Pick the products you want to feature from the catalog and attach them to your stream. When you go live, those products sit right there for viewers to buy — checkout happens without anyone leaving the broadcast.

Run the stream like a host, not an ad

• Show the product in your hands — angles, size, how it's used.
• Answer questions from the chat live; that's where buying decisions happen.
• Create urgency with limited-time pricing during the stream.
• Pin the one product you most want to sell.

You sell, the platform handles the rest

You never touch inventory. Orders from your stream flow straight into fulfilment — packed and delivered by the platform — while you focus on the next live.

Start small, go live often, and let your community do what it already does: buy from someone they trust.